
To commemorate the global oral health promotion event organized by the FDI World Dental Federation, of which the FDA is a member, the ambassador for the 2024 campaign, Toothie the Beaver, has introduced the #BrushandBoogie challenge.
The theme of WOHD 2024 is “A HAPPY MOUTH IS… A Happy Body,” emphasizing the crucial connection between oral health and overall well-being. And what better way to spread joy than by brushing and boogieing to the beat of your favorite tune?
Here’s how you can join the fun:

1.Grab your toothbrush and fluoride toothpaste.
2.Turn up the volume on your favorite song.
3.Brush and boogie like nobody’s watching!
4. Take the challenge by adding the Toothie effect available on Instagram, and create a fun Reel or post with a video or photo of your brushing your teeth while boogieing to your fav tune.
But wait, there’s more! You can take your #BrushandBoogie experience to the next level. Don’t forget to challenge your friends to join the #BrushandBoogie movement too!
For more information, including accessing the Brush and Boogie factsheet, visit Brush and Boogie.
Let’s make every smile a happy one this World Oral Health Day! Remember to tag @worldoralhealthday and @ToothieBeaver when you share your Brush and Boogie moments on social media.
Happy brushing and boogieing! 🎉🦷🎶